‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
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Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…