Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Browsing: CLV
10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…