Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Browsing: CMO
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
Stepping up: What COOs will need to succeed in 2023 and beyond
COOs are increasingly important to corporations, but what skills will they need to perform at…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite
Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Hiring practices, employee benefits and company diversity are in focus at agencies and marketing organizations…