Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
Browsing: CMO
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…