How will pandemic change influencer marketing
I recently saw two statistics that seem to be at odds. One-in-five influencers say brand collaborations…
Browsing: CMO
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
Burger King’s secret sauce: CMO Fernando Machado shares its unique creative methods
Burger King’s unconventional ads have been the talk of the industry for years. But how…
Corporate America in crisis! Would thinking like the royals solve a big problem?
Some years ago, I was advising one of the major royal families in the world.…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…