Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
Browsing: CMO
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
How Effective is your Digital Body Language? Let’s find out…
Leading Disruption Welcome to Leading Disruption, a weekly letter about disruptive leadership in a transforming world.…
Email Design Best-Practices [Infographic]
What are the keys to creating a successful email campaign? According to a recent infographic…
How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…