Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Browsing: CMO
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
Forget ads, use experiences, says Mastercard CMO
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
BEER Coors Light Goes For Younger Drinker In ‘Made To Chill’ Campaign
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change,…