The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Browsing: CMO
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…