Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
Browsing: CMO
Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year…
Does Your Company Need a Chief Storyteller?
From a hobby blogger to the head of storytelling at Microsoft, Steve Clayton charts his…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
The ROI of Social Media (Infographic)
When you’re spending lots of time and money on social media, it’s important to know…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…