A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
Browsing: CMO
Design tools have improved dramatically. But they’re still failing users in one key way
It’s not enough to observe how people with disabilities use tech. They need to be…
Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric. The…
Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice?
More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
From Facts to Fake News: How Information Gets Distorted
Remember the old childhood game of telephone? One kid whispers a phrase in another kid’s…
Want to Become a Better Leader? Question Your Assumptions
When Wharton management professor Adam Grant sat down to write his new book, Think Again: The Power of…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine…