The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
Browsing: CMO
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
Four Steps to a Winning Lead-Generation Process [Infographic]
I’m sure this will come as a shock, but sometimes we marketers are guilty of…
17 Tools Your Marketing Cannot Do Without in 2017
In the past decade, Marketing has gained access to a host of SaaS tools that…
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly,…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Logitech Quadrupled Its Profits–With One Big Design Idea
Flourishing stock. Beautiful, useful products. And plenty of room to grow. Just five years ago,…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…