How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
Browsing: CMO
Future-watching: megatrends every marketer should be keeping an eye on
Michael Valos and Alvin Lee explore megatrends in tech, culture, society and institutions. “If by…
Lessons From the Cannes Lions: The Creative Data Category
What’s the state of data-driven creative, and how can marketers improve their efforts to drive…
The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…