Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…
Browsing: CMO
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Why influencer marketing agencies aren’t going anywhere
The growing prominence of digital influencers in social media marketing has left some worrying: are…
Swipe Right: How Brands Are Using Tinder for Marketing
When people think about Tinder, they tend to think about unsolicited dirty photos and bad…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…
Will native advertising bring about a renaissance?
Roger Pugh ponders the future, and whether native advertising will be able to bring about…
Digital out-of-home: revisiting advertising’s origins in new ways
Digital out-of-home is finding new and innovative ways to return to advertising’s roots and original…
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…