Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…
Browsing: CMO
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
Brand Gauge, Engage!
How Marketo is Transforming Its Brand From Science to Storytelling One might think that a…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…