3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Browsing: CMO
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…
Focus on technology hinders true digital transformation
One of the major preoccupations for companies globally as they look to the future, is…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…