Can PowerPoint Be Too Persuasive?
A common refrain among business people is, “PowerPoint sucks.” They don’t mean the slide presentation…
Browsing: CMO
How to Project Confidence as an Entrepreneur
In your personal brand, in meetings with clients, in pitches to investors and even when…
What advertising agencies need to know
What to know when putting together your firm’s flexible working policy Working nine to five,…
Balancing branding with lead generation
LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach [Infographic]…
Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears. With so many businesses competing…
WhatsApp’s New Privacy Policy Just Kicked In. Here’s What You Need to Know
Instead of a hard cutoff, the messaging app will gradually degrade and eventually cease to…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…