DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Browsing: Coca-Cola
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
What Do CMOs Actually Want in an Agency?
Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…