Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Browsing: Coca Cola
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
What Don Draper Taught This Ad Agency Not To Do
To tackle their biggest jobs, the cofounders of Joan embrace roughness, naivety, and curiosity. In…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
The Forgotten Genius Of 17th Century Japanese Branding
Hundreds of years ago, Edo period sign designers were using the same principles as today’s…
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…