25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
Browsing: Coca Cola
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
SALES VS. BRANDING
This one is really interesting and I have been thinking a lot about going deeper…
127 Facts You Probably Didn’t Know About Video Marketing
– This article first appeared in www.websitebuilder.org.uk Seeking to build and grow your brand using the force…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
How to Use Social Media Activism to Build Your Brand
Today’s businesses need to have a positive impact on society In the 90s, name brands…
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Brands are showing their values with inclusive Muslim campaigns
Brands are promoting Muslim inclusivity in Trump’s America Two schoolgirls, dressed in hijabs, engage in…