Brands Are Digging Into GIF Data to Understand Consumer Behavior
Tenor breaks down the art of looping videos Domino’s GIFs are more than just popular,…
Browsing: Coca Cola
Airbnb’s CMO reflects on ‘marketing that matters’
Even the chief marketing officer of Airbnb Inc. has a soft spot for hotels sometimes.…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
Coffee Wars: Can Revamped McCafé Beat Starbucks?
Just days after Starbucks CEO Howard Schultz announced a leadership shakeup at the world’s biggest coffee chain, McDonald’s says…
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Twitch recruits broad set of advertisers
Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…