Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
Browsing: Coca Cola
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Reinventing a Dot-com Era Startup for the Mobile Age
It was 1999, a year when the Backstreet Boys sat atop the Billboard charts and…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
What’s The Greatest Logo Of All Time?
From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more…
The rise of eSports’ influence on brands
eSports is a simple concept: competitive video gaming. One team of individuals compete against an…
Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…