Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
Browsing: Coke
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…