How these brands have built advocacy into their businesses
From dating apps to headphone companies, brands are using their platforms to draw attention to…
Browsing: Colgate
Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
This new Domino’s box settles the argument of whether or not you can recycle it
Three billion pizza boxes enter the market every year. Can Domino’s persuade consumers to actually…
After 149 years, Colgate’s toothpaste tubes are finally recyclable
Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
How does a smart brand continue to be influential under lockdown?
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
9 Huge Branding Fails From Your Favorite Companies
Branding can be a delicate beast. On one hand, it makes up a large core…