From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
“It doesn’t matter how many people hate your brand as long as enough people love…
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…