In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Browsing: Collaboration
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Forecasting the future of the branded retail store
Forecasting the future of stores Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve.…
Neurodiversity is critical for innovation in the workplace
Autistic creativity has shaped modern culture. Neurodivergent talent might be the key to invention at…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…
RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…