Tim Cook’s secret sauce
There will be case studies, books, documentaries about Apple under Tim Cook, but right now…
Browsing: Columbia University
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…
Choking on choice? Psychologists show why retailers should clear the shelves
Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be…
Can Social Media Persuade You to Spend More Money?
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…
Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding
How Wright positioned himself as creative genius rivals his revolutionary designs. 12/12 Frank Lloyd Wright…