How CMOs Can Grab The Reins
Dear CMO, do you want to raise your profile at your company? Do you want…
Browsing: Comcast
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
An island in the stream
This startup thinks it’s cracked streaming TV’s ‘where’s what I want to watch?’ problem Deciding…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
Can A Font Be A Whole Brand? YouTube Thinks So
With the launch of YouTube TV, Google wanted to make a statement. And it made…