‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Browsing: Communication
Startups share the 7 things that matter most
What do startups need to be successful? We asked IDC to survey startups in Oracle…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
For Missguided, influencers are taking the place of ad agencies
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…