How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
Browsing: Communication
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…
5 Common Covid Misconceptions
“During this difficult period …” “In times like these …” “The [blank] team is here for you…
Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also…
Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
How to Build an Outstanding Marketing Team: A Seven-Step ‘People Strategy’
You can come up with all sorts of marketing strategies that would impress the most…
Applying the theory of planned behaviour
There are many reasons why people fail to take actions they know they should, like…