FINDING YOUR FANATICS: 3 TIPS FOR HIRING BRAND ADVOCATES
Hiring brand advocates is easier said than done. These tips can help you narrow down…
Browsing: Communication
WHY CEOS NEED A STRONG PERSONAL BRAND
CEOs know that their personal brand is part of the public perception of their company.…
Branding Has Never Been Harder. Here’s How To Master It
Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
The audience is not your enemy
Business leaders share the secrets of presentation success Have you ever received a pivotal piece…