Creating A Marketing Masterpiece – Great Plan & Disciplined Execution
So often we as Marketeers get excited about a brilliant idea from our creative agencies.…
Browsing: Communications
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
Once your purpose is in everything you do, it becomes an indelible part of the…
The immeasurable contribution of Out of Home
The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the…
Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
Healthcare Advertising and the Demise of Modern Medicine?
At first, I really couldn’t believe what I was reading: “The decline of medicine as…