How brands can educate the public on climate change
As COP 28 focuses people’s minds on climate change and the actions they can take…
Browsing: Community
Building emotional loyalty: Why brands need to think beyond points and tiers
Emotional loyalty, not transactional loyalty, should be the goal of a loyalty program, and Epsilon’s…
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Bottling the Secret Sauce:
Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
How photography is bringing justice to war-torn Colombia
Researchers asked people in two villages to photograph examples of justice and coexistence. The results…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…