Branding October 28, 2022 0 Beware of the unnamed, ill-advised “pivot.” Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
Branding January 2, 2019 0 Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…