SARAH HOFSTETTER ON E-COMMERCE TRENDS AND WHY SHE LEFT AGENCY LIFE
The former 360i CEO joins the ‘Ad Lib’ podcast to discuss her new job at…
Browsing: ComScore
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Why Chat May Be King Of The New Mobile Landscape
Tech giants and hopefuls alike are betting on messaging apps—and conversational interface—as the future of…
The piece of code that could make or break a mobile advertising program
In case you have not heard, mobile application consumption is skyrocketing. We are spending two…
Apps are dead, long live the app
The balance of power is shifting because of a step-change in how people search. This…