Auto-as-a-platform: cars of the future will have smart subscriptions, not gimmicks
Just last week, news leaked from South Korea that BMW would start charging for heated…
Browsing: Connected cars
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
A Future Ready Smart Alliance
JD.com and Volkswagen team up JD.com wants to let people control their smart homes from…
Connected Cars, Smart Cities, and VR Classrooms: Welcome to the Age of 5G
From agriculture to education, here’s a look at what 5G will make possible. When you…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…
Qualcomm says cars, not phones, will see the most innovation
That’s coming from the head of the world’s largest mobile chip maker. Remember that excitement…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
How brand marketers can leverage connected cars now
Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today Get…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…