This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
Browsing: Consistency
HOPPING ABOARD THE SHARING ECONOMY
This is the first of three articles on the sharing economy. The goal of our…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
Seven Ways Newsletter Marketing Still Works for Professional Services Providers
Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and…
3 Cost-Effective Ways to Increase Brand Awareness
What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
The style guide imperative for branding
How and Why We Built a Company Style Guide Inconsistency stinks. With writing, it’s the…