Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
Browsing: Consumer
What You Need to Know About the Culturally Conscious Consumer
The times have changed, as have buyers Among the many things I’ve learned from Britney…
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
The Future-Ready CMO
Effective marketing leaders often live in two realms—the present and the possible. A deep understanding…
Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…