The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
The focus of today’s sermon will be brand babble and the widespread and usually silly…
Shutting down social media accounts is a risky move for any retailer, especially one that…
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
A crisis can bring out the best in people. And it can for companies too.…
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…