Consumer sentiments not matching up with marketers’ perceptions
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to…
Browsing: Consumer Behaviour
Marketer’s Toolkit 2022: How to step into new rivers
Marketer’s Toolkit 2022, which launches today, includes a series of reports aimed at helping marketers…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
The Tide has turned
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture…
These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…