10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.
During times that are uncertain and dynamic, it is tempting to focus on what’s changed…
Browsing: Consumer Behaviour
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor’s note: This list was compiled by marketer Mat Sweezey based on his insights and…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…
Content Marketing Isn’t Really About Your Content
Marketers put an incredible amount of focus on their content. And you can’t blame them,…