HOW AGENCIES WILL BE RESHAPED BY MIDSIZE BRANDS
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
Browsing: Consumer Research
Nestlé
Learn how Nestlé discovers digital consumer insights with Brandwatch Nestlé is the world’s largest food and…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…