The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Browsing: Consumer
Programmatic needs to empower the value of brand advertising
It’s no secret that programmatic has taken the advertising industry by storm, but questions continue…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
The VR baton is about to be passed from marketer to consumer
The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…
Apps are dead, long live the app
The balance of power is shifting because of a step-change in how people search. This…
How A Logo’s Color Shapes Consumers’ Opinion Of A Brand
A NEW STUDY ON THE ETHICAL IMPLICATIONS OF LOGO COLORS SUGGESTS THAT THE BLUE MIGHT…