Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or…
Browsing: Consumers
Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media…
Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which…
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
Lessons From the Cannes Lions: The Creative Data Category
What’s the state of data-driven creative, and how can marketers improve their efforts to drive…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…
Chatbots bring new income stream to ecommerce
Growing revenue is a constant battle for ecommerce websites. This can involve fine-tuning processes by…
Why the voice of the consumer is so important to AI
Voice search is increasingly being adopted by consumers who are literally speaking to brands to…
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…