37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Browsing: Consumers
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Podcast: What Authenticity Means to Stanford Professor Glenn Carroll
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
We search the Web every day for things we need, things we want—tutorials, inspiration—and endless…
Personalized Ads? Consumers Tell Marketers to Up Their Game
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the…
Brands Are Digging Into GIF Data to Understand Consumer Behavior
Tenor breaks down the art of looping videos Domino’s GIFs are more than just popular,…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…