Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
Browsing: Consumers
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
A new study by Jivox that measures the impact of personalization on digital advertising performance…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according…
Why Distinctive Customer Targeting Is a Smart Strategy
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays…