Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Browsing: Consumers
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
Predicting the Major Marketing Trends of 2016 (Infographic)
Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic…
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…