Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
Browsing: Content Marketing
Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
The 10 most innovative design companies of 2021
Design used to be simple. Create the most beautiful objects and experiences you can to…
Futurecast interview with Prof. Alexander Gutzmer
[p<a href=”https://vimeo.com/519820005″>Futurecast interview with Prof. Alexander Gutzmer</a> from <a href=”https://vimeo.com/user3754121″>Marketing Magazine</a> on <a href=”https://vimeo.com”>Vimeo</a></p] …
How a steel plant in India tapped the value of data—and won global acclaim
By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Are 15-minute cities the future?
The concept of the 15-minute city is slowly gaining traction across the globe as policy…
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…