B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
Browsing: Content Marketing
Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
How to Bootstrap Your Content Marketing
You don’t need a lot of money to be effective with content marketing. Here is…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
The Digital and Graphic Design Trends of 2020 [Infographic]
If you want to maximize your digital marketing performance, you need your visual elements to…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…