‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
Browsing: Content Marketing
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
SOCIAL MEDIA ADVERTISING COSTS: HOW TO MAXIMIZE YOUR AD BUDGET
Three advertising experts share their tops tips on how business owners can control their social…
Content Creators: 12 Tips to Help You Win Over Impatient Readers
Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now,…
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent…
10 Useful Tools for Creating Content, Writing, and Researching
Are you a busy social media marketer? Looking for tools to improve the way you…
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing
What is context marketing? And what does it have to do with customer experience? Context…
2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…