For Social Video, Marketers Value Engagement Above All Else
And older metrics like brand recall are falling by the wayside Video is rocketing on…
Browsing: Content Marketing
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
5 Productivity Hacks to Become a Better Marketer
Picture this: It’s Monday morning. You’re in your office, sipping your morning cup of coffee.…
Women in Business Q&A: Amanda Hill, Chief Marketing Officer, A+E Networks
As A+E Networks’ lead brand strategist, Amanda is responsible for managing and evolving marketing in support of…
The Case Against Thought Leadership (Mostly, Anyway)
If I had a dollar for every time I’ve heard someone express the goal of…
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Few would argue about the power and value of educational content – whether a blog,…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…
What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…